Improved Customer Engagement Campaigns and ROI for American Loyalty Rewards Leader with Cloud

INDUSTRY

Marketing Services

REVENUE

< $1Billion

At a Glance

Customer engagement strategies need to be nurtured over time to enhance customer retention. The increasing adoption of loyalty programs is a positive sign. And to facilitate the process, organizations across the world are adopting digital technologies such as IoT and AI, as legacy solutions often pose challenges and make the process complex.

It’s pivotal for companies to understand the underlying trends to build a successful concept for their reward programs. Learn how Emtec Digital leveraged the power of cloud to help an American Loyalty Rewards Leader transform their business application.

About the Customer

Our client is a leading provider of growth-focused loyalty reward programs to help brands build deeper connections with their consumers, partners, and employees.

Business Need

The client provides loyalty reward programs to American organizations and their success depends upon the volume of customer engagement activities generated via their applications through different platforms.

While providing the clients with an outstanding user experience, they came across several challenges like:

Application scalability to handle peak times and loads

Inability to integrate the latest digital technologies

Ensuring maximum application uptime

Increasing computing power needs

High infrastructure management costs

Deteriorated customer loyalty

The client needed integrated digital technologies to speed up the overall process and save time and effort.

Our Solution

While seeking a reliable and experienced digital transformation partner, the client reached out to Emtec Digital. Our team of application and infrastructure experts critically analyzed the challenges and recommended migrating their existing application to AWS Fargate.

Fargate is a serverless computing engine for containers by AWS. It offers a robust technology platform to help development teams introduce modern features into an application.

The underlying infrastructure of the loyalty application is now managed by Fargate. This saves them countless hours of system administration time, which can be used for critical development activities. The team retains complete control over the environment and can adjust Fargate configurations as needed.