A Leading American Loyalty Rewards Company improves Customer Engagement Campaigns for enhanced ROI

INDUSTRY

Marketing Services

REVENUE

< $1Billion

EMPLOYEES

1,000 – 5,000

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The Challenge was

The client provides growth-focused loyalty reward programs to help brands build deeper connections with their consumers, partners and employees. Their success heavily depends upon the volume of customer engagement activities via their applications through different platforms. In their quest to provide an outstanding user experience, they faced a few challenges including:

Application scalability to handle peak times and loads

Inability to integrate the latest digital technologies

Ensuring maximum application uptime

Increasing compute power needs

High infrastructure management costs