American Loyalty Rewards Leader improves Customer Engagement Campaigns and ROI

INDUSTRY

Marketing Services

REVENUE

< $1Billion

The Challenge was

The client provides growth-focused loyalty reward programs to help brands build deeper connections with their consumers, partners and employees. Their success heavily depends upon the volume of customer engagement activities via their applications through different platforms. In their quest to provide an outstanding user experience, they faced a few challenges including:

Application scalability to handle peak times and loads

Inability to integrate the latest digital technologies

Ensuring maximum application uptime

Increasing compute power needs

High infrastructure management costs

Deteriorating customer loyalty

We assessed and got to work

Emtec Digital’s application and infrastructure experts critically analyzed these challenges and recommended migrating their existing application to AWS Fargate, a serverless compute engine for containers by Amazon. AWS Fargate offers a powerful technology platform to help development teams introduce modern features into an application.

With AWS Fargate services, the underlying infrastructure of the loyalty application is now managed by AWS saving them countless hours in system administration time, better utilized for key development activities. The team retains full control over the environment and can adjust Fargate configurations as needed. The client plans to leverage Fargate for additional upcoming requirements.