Custom App Development for Real Estate Marketplace Company


Real Estate


$1 - $10 Billion

At a Glance

Real estate has become a thriving industry these days. But at the same time, it is facing a big challenge in the form of traditional business processes and obsolete legacy systems. Adoption of cutting-edge technology such as virtual tours, object prices, square footage, and automated transactions is necessary to improve operational efficiency. Read on to learn how Emtec Digital helped a real estate marketplace company with digital analytics implementation to accelerate product development.

About the Customer

Our client is one of the most prominent real estate brands on the internet with more than 50 million monthly users. The company offers an on-demand experience for buying, selling, and renting properties.

Business Need

As the client grew in popularity, they wanted to increase their digital footprint. The legacy system could not keep up with the demand in the digital landscape. The client was looking for a partner to help them re-structure their existing system and help with:

Scalability to manage the application development, automation, and testing within the software product development group

Support for continuous client base growth

Web and product engineering services for various application modules

SEO, Facebook, and email architecture design

Integration of Google Analytics to track the performance of the website and other platforms

Our Solution

Emtec Digital’s highly skilled team of developers, automation engineers, and manual testers worked alongside the client’s internal team on multiple development, testing, and automation projects. This included mobile application development and creating a custom suite of several thousand cases covering many layers of service, API, and UI testing.

We augmented the client’s development teams by contributing to desktop and mobile application development, including Search Engine Optimization (SEO), developing frontend templates and backend modules for sending end-user-facing emails, and integrating Google Analytics tracking for A/B test infrastructure.

Emtec Digital’s onshore and offshore teams worked with the client’s U.S. team on product engineering services to align test processes with weekly release timelines. This included testing new features, modifying existing functionalities, and running weekly regression test suites. We also automated and managed a few hundred service deployments over multiple test environments several times a day.

Unique Differentiators

Continuous management of end-to-end web application testing and planning with agile methodology

Complete ownership of the entire testing suite for end-user-facing applications

Focused strategic initiatives in terms of design and client services

Innovation at every step of application processing

Application integration with cutting-edge tools and technologies

Business Impact

Accelerated pace of internal application development projects

Sophisticated managed automation framework

Improved internal strategic focus

Highly skilled engineers available on-demand

Technologies that saved the day


Want a strategic IT partner who can work as your extended product development team?

Read on

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