America’s leading real estate marketplace, along with its group companies, is a one-stop-shop for home buyers and sellers. Users leverage their portals to buy, sell, rent, mortgage properties, and connect with property dealers. They submit their details and preferences to get a variety of property options and decide accordingly. This detailed user data gets stored in the client’s data ecosystem and is used to gain actionable intelligence. However, a thorough standardization and sanitization was required to gain insights from the collected data. It was a challenge since they had data pouring in from diverse sources and multiple group companies.
In tandem, the California Consumer Privacy Act (CCPA) was introduced to protect user data. To adhere to this act, a stipulated timeline was established. The non-compliance of this timeline could attract financial and legal penalties. The client was obligated to abide by these privacy regulations and provide a secure user experience. It meant only one thing- immediate upgrade of their data architecture.
The client’s real estate portals enabled more than 150 million unique users every month to find their new homes and home buyers. These users, coupled with the visitors, customers, dealers on their primary and group company portals generated mammoth data. It created challenges such as-
The need of the hour was an organization-wide data governance platform to achieve CCPA compliance.
As we scanned the client’s AWS Cloud-based landscape, we analyzed the various hybrid and cloud-native integrations. Because of disparate data storage location and humongous volume, the optimal solution was to build a unified data governance platform and data compliance service. These services would access each datastore to analyze data and make it CCPA compliant. The solution, once deployed, would enable the client to export and delete a user’s PI and PII within 30 days of receiving the request. The user can go to a cross-brand portal, authenticate across all client brands, and submit an export or delete request. This platform will validate the business relationship if any and execute export/delete requests accordingly. It will pass on the user request to all data agents. Each agent will perform the export/delete request and return the result through data compliance service to users.
Emtec Digital contributed to the client’s successful implementation of CCPA compliance across the organization.
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